Dell takes on Apple.

Say hello to DELL’S sexy new cyborg ADAMO, which comes from the latin meaning “To fall in love with and is pronounced A-DARMO.
According to sources – DELL is about to launch a new range of products – including a family of fashionable, high-end laptops. The company is looking to redesign its image to stay in competition with its more aesthetically pleasing cousin – MAC.
Announced just this morning — the Adamo line of high-end notebook PCs. Dell unashamedly calls Adamo “a luxury brand notebook design for the luxury conscious consumer,” and set a starting price of $1,999 for what it says is the thinnest notebook on the market. And unlike its other PCs, where it promotes its technical specifications, the Adamo is all about image, design and style.
“We’re focusing on the fashion instead of the IT,” New said. As part of that philosophy, Dell has also done away with traditional colors for the Adamo, saying the notebook comes in the colors “pearl” and “onyx.” The Adamo is billed as the thinnest notebook on the market, measuring 0.65 inches thick, and is machine-processed from a single piece of aluminum.
Dell has also signed up the fashion line Tumi to design bags specifically for carrying the Adamo notebook. “We are definitely trying to shift the perception of Dell to one of fashion and style,” New said.
What do you think? Is DELL finally giving in to MAC and choosing looks over brains OR is it about time they revamped their product lines?


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