I deactivated. My Facebook. I deactivated my Facebook. If you’re wondering where I’ve gone or if there’s a glitch in the system, there’s not. There’s nothing wrong with your Facebook search and I haven’t blocked you as a friend. I deactivated.

And for no particular reason. You can jump back on at any time, and have everything reinstated as it was when you left, which is probably what’ll happen in a week’s time when I discover I’m no longer invited to stuff.

But I’m making assumptions already.

I’ve been offline for just 24hours and nothing has changed. I have no urge to login, no urge to check my newsfeed and just generally – no urge.

What I’d like to see happen, is a more productive use of time. I’m not a frequent Facebooker as such, (depending on the crowd you’re talking to), but I do have a career that’s greatly centred around the sharing of content; content marketing and publishing obviously require a great deal of social media. Or do they? maybe it’s more about choosing the right channel/s instead of blasting them all. Maybe value lies in its relevancy of space.

Take Twitter for example. I’ve always been an avid Tweeter. In the past, I’ve even been commended by the UK Telegraph as a key media player on Twitter. So perhaps that’s my channel. My recent website redesign certainly takes focus back to content, as opposed to all the bells and whistles around it. Twitter is still the best tool for authoritative content. I made sure my redesign didn’t overwhelm with ads (I now have none), and didn’t overwhelm with ways to share: you can share my posts on your Facebook and on your Twitter. You can see my Instagram across the bottom of my page. That’s all. I have a small but active following. I will never bow to the latest craze of ‘buying’ likes and followers. If just one person reads my work, enjoys it, and maybe even shares it, that’s my definition of winning. Value. You can keep your paid-for followers. I’m not interested.

But media is forever changing and content is once again king. Newspapers and online publishers are bidding for content that’ll bring the eyeballs to whatever is being sold – and buy it. That’s the digital marketing plan by many corps for now, and into the immediate future. The great thing about Google is that its spiders are getting smarter at trolling. Companies in the past could get away with hiring someone to work out of a dilapidated¬†shed in Bangladesh, working on a pittance¬†to stuff the back-end of their website with keywords, Google didn’t know and up it appeared in results. Not anymore. Good content once again needs to be written by a writer, and it can’t be stuffed with key words. In fact, keyword stuffing is penalised. Maybe in time there’ll be a penalty for those who’re currently buying their followers. One can only hope.

As someone who’s creating the content that’s behind the peddling, I’m taking a step back to reassess what I’m producing. Work on its value, and then decide on its distribution. For now, you’ll find me on here, on Twitter and on Instagram.

Let’s see how this plays out.