Ground Zero Bros. return to roots

After having paved a name for themselves in London since 2003, the fashion designer brothers behind the GROUND-ZERO label have returned to their Hong Kong roots to present a fierce, colourful melange of branding that drew from the brothers’ background in graphic design – a skill that has become a signature presence in all their work.

“The idea is to put street culture into ready-to-wear,” Philip Chu said in a promotional video screened before the show at Hong Kong Fashion Week.  Resembling a motley crew of cartoon characters on a jailbreak, the brothers’ playful GROUND-ZERO Spring 2015 women’s collection was filled with exaggerated details.  These included elongated shorts and skirts, studded fanny packs, prints depicting comic book cells and barbed wire, and wide shiny kimono belts.

ground zero

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